Avoid These 5 Mistakes When Self-Publishing a Book

Modern book publishing now provides authors numerous opportunities and an extensive array of publishing choices. Various innovations including POD (print-on-demand) services, as well as e-book publishing have made it possible for authors to publish their book on their own, by making use of either a custom printing service or a web-based publishing platform.

Self-publishing, as a term, means doing everything involved in the publishing of your book all on your own. Often times, self-publishing is done more as a hobby. There is absolutely nothing wrong with the idea of self-publishing. In fact, it has become a wonderful way through which small business owners are able to promote or market their brand. Through self-publishing, you save a whole lot of money and still add to your income stream.

Books have now been referred to as the new business card. Books now offer owners of small-business a way of establishing their brand and businesses as authorities. They have also been able to connect with potential clients through publishing a book.

Even though self-publishing, both in print formats and e-book, have never been easy, several authors usually make a couple of mistakes which may hinder the success of their book on the long run, sabotaging their best efforts. The following are 5 common mistakes that should be avoided when self-publishing a book.

Write the Book for Yourself

On publishing your book, two of the biggest questions you will be required to answer include: what the book is about and who you wrote the book for. Before you even begin to write at all, reminisce. Think carefully about how the tow questions can be answered using a single sentence.

Not only will you be able to answer these questions, you just gave yourself a clear view about who your book will be marketed and sold to. This shows how important it is. Don’t be pushed into writing a book just because you needed to publish something. That is not how it works.

Do not write because you have being told by your friends that a great book would be written from your story. At the end of the day, you will be surprised to know that even your friends did not buy your book. They may not even bother to read the free copy. Going with their recommendations may likely turn our bad.

When writing a book, believe that the book is going to give you credibility, and offer you lots of potential opportunities. Remember, your work just began after writing the book.


Bad Cover Design

As we all know, the first impression goes a long way. Even though this may not be true in all cases, but most people are of the belief that the first impression says a lot about what to expect from something. For a book, the first impression is the Cover. How do you intend to design the cover of your book? Are you going for something cheap or high quality? A casual, ordinary cover or an attractive one?

Due to the fact that you are self-publishing your book, probably online, the cover is the first thing that will attract an individual to take a look at it. Even if the book contains lots of useful information, the fact that the cover is bad to discourage an individual from taking a look at what the book has to offer.

The cover of your book needs to entice a reader. This means that understand concepts such as color palettes and typography is really essential. Try as much as possible to preview the cover of your book in a smaller size. Ensure you are able to read the title, author name and likewise recognize the images. In case the book cover appears squeezed together and you find reading the words difficult, a book cover design expert.

Lack of Professional Editing

Grammatical errors, misspellings, as well as typos can make people give your book a bad review. Reviews are one of the factors that influence readers to take a look at the book. The worst part of it all, bad reviews cannot be removed, even if after correcting the necessary mistakes. Your book will end up losing credibility as a result of a bad review.

This is why you have to make sure every grammatical error, misspellings, and typos have to be corrected before publishing. It is often advisable to hire a professional editor to review the content and organization, and also check for misspellings, grammatical errors, and typos.

A professional will also be able to offer you some suggestion on the organization which will help improve the flow. Copyediting and proofreading are likewise important. Hiring a professional editor makes your work shine bright. It turns your descent writing into a masterpiece.


Poor Book Description

If you fail to spend enough time on writing a book description, there may be devastating consequences. The book description appears next to your cover on the online retail store. This is why you have to go the extra mile to make sure is absolutely perfect.

The book description often turns out to be your ultimate chance to take hold of the attention of prospective readers. The book description is all you need to convince readers to click and buy. It is either you dedicate enough time to writing your book description to pay an expert to get it done. It is also possible for you to increase sales potential including testimonials, from leaders in the industry, about the book into the book description.

Not building a platform to sell your book

Imagine after going through all the stress of writing, editing, proofreading, and finally publishing and it later turned out that you are unable to sell. How will you feel? For now, the worth of the book is only known to you, and probably those you gave the free copy. This is why you have to try as much as possible go build a platform that your book will be sold.

Try as much as possible to build a platform of loyal readers. Also, spend enough time establishing relationships with those who already have their platform of clients and loyal readers. You can also include some educational products as give away bonuses during the launch of the book.
By taking note of these self-publishing mistakes, and avoiding them, be rest assured of the success of your self-published book. In fact, the number of people who got their copies will be so much, you will end up asking if they want it autographed.


If you found this helpful, this is just the beginning.  Writing your first book can be a daunting task if you haven’t been through it before.  Which is exactly why I’ve created this new series on how to write, publish and market your first book.  Even if you have no idea of what to write or little to no time.

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